Oporto (restaurant) Totally Explained

Everything about Oporto Restaurant totally explained

Oporto is an Australian-based fast-food franchise with a Portuguese-theme.
Oporto specialises in Portuguese style chicken (properly known as Galinha à Africana), burgers, chips and spicy chilli sauce. Oporto has more than 100 'eat in' or 'take-away' restaurants across Australia and New Zealand.

History

The first Oporto restaurant was founded in 1986 by Antonio Cerqueria, a Portuguese immigrant, in North Bondi, New South Wales but was originally named Portuguese Style Bondi Charcoal Chicken. The 'Oporto' name came from Porto, Portugal's second largest city.
Oporto first opened a franchise store in 1995 and was named the fastest growing franchise in Australia in January 2005 by Business Review Weekly. In 2007 there were 79 locations in New South Wales, 10 in Queensland, 6 in Victoria, 3 in ACT, 2 in South Australia and 6 in New Zealand. Some of these restaurants are called Oporto Express and offer a smaller range of products - most commonly this means they don't offer a breakfast menu. All Australia Oporto stores are halal due to the nature of the fresh chicken suppliers in Australia only offering Halal chicken. Oporto plan to open their first United States and United Kingdom restaurants by 2010. There are now over 100 stores in operation in the world (currently only in Australia and New Zealand). Oporto has three types of Oporto store types; Drive Thru, Shopping Centre and Strip stores.
In July 2007, Quadrant Private Equity and QSR (which owns Red Rooster and Chicken Treat) purchased Oporto. (AUD).

Food

Oporto’s chilli sauce is a Portuguese piri-piri sauce made from chilli, ginger, lemon and garlic. Oporto’s product range includes the Bondi Burger, a double fillet chicken burger with chili sauce, named after Bondi Beach, Oporto's original location. The burger also comes in a no-chili version called the 'Norm' Burger, there's also an Otropo Burger which includes pineapple and bacon. The Otropo Burger takes its name from the word "tropical", and is also "Oporto" spelled backwards. Oporto has recently released two new burgers (in 2008) the Oprego burger (grilled fillet chicken, lettuce, prego sauce, mayonnaise and tomato) and the Veggie Burger.

Identity & Marketing

Oporto describes itself as a wholly-owned Australian company. Elements of beach culture are incorporated into the restaurant's identity as a result of the original Oporto restaurant being located near Bondi Beach. In addition, Oporto’s logo is a sun and its advertising frequently includes images of beach culture, particularly young people in swimwear or carrying surfboards. Oporto uses colloquial words in the names of its products such as Brekkie Burger, Norm Burger and Kiddo Burger.
The franchise distances itself from the perception that fast-food is unhealthy by promoting its chicken as "fresh not frozen, grilled not fried".

Media

In January, 2006 a prisoner escaped from Long Bay jail after dieting and slipping through the bars but was caught three days later on the steps of Oporto Bondi Junction. Oporto used this as promotion on its website in a tongue-in-cheek way, claiming that it was proof that Oporto’s chili sauce really is "irresistible."

Awards

Oporto has received a number of awards including The Restaurant and Catering Association of NSW

- ‘George Mure Memorial Award for Excellence in Professional Development’ and ‘Best New Training Program Award for Excellence’ in 2004.

Further Information

Get more info on 'Oporto Restaurant'.

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